Documentary Brand Design
n the Shadows of Service is a powerful documentary movie about what life is like for a modern military spouse. As a military spouse myself, this project was deeply personal to me. I joined the creative team to turn the movie’s emotional story into a matching look for their online presence. Working with a great team, I focused on building a style that would catch the public's eye and help raise money to produce the film.
Creative Style Matching: Making sure all marketing materials and ads looked exactly like the film itself.
Building an Audience: Creating early brand awareness online so people would notice the movie and want to support it.
Fundraising Support: Designing clear campaign graphics to help get people to donate to the film's Kickstarter page.
Role: Contract Brand Designer
Year: 2024
Documentary Lead: Jennifer Cummins, Video Producer
Documentary Stylescape
Task and Action
Every advertisement and post we made needed to look beautiful and tell a clear story. My main job was to build the overall brand identity and design direction for all marketing graphics. I worked alongside a fantastic team of military spouse professionals to launch a fundraising campaign on Kickstarter. I spent my time planning layouts, arranging text sizes so it was easy to read on phones and computers, and creating matching social media graphics. This upfront work gave the project a polished, highly professional look from day one.
Designers Notes:
Project Results
Even though our online Kickstarter campaign did not reach its final money goal, our high-quality designs made a big impression. The clean, professional look of the project caught the attention of a large, nationwide nonprofit group. They loved our work and stepped up to give the film corporate sponsorship. This partnership completely changed how we get funding, allowing the team to apply for major corporate grants instead. Thanks to this new support, the movie is fully back on track to premiere in early 2026.