Brand Marketing Design
Minoan is a fast-growing tech start-up in the hospitality industry. Their platform helps vacation rental owners buy furniture from top, well-known brands at deep discounts. I joined the team to provide extra design support during a period of rapid business growth. On a daily basis, I design online marketing graphics, create engaging social media layouts, and help build clear design systems to keep all of their promotional materials looking consistent.
Start-Up Brand Growth: Creating high-quality digital assets to match the pace of a fast-growing tech company.
Design System Building: Setting up style rules inside Figma so different team members can easily collaborate.
Engaging Content Creation: Designing both static images and motion graphics to boost user engagement.
Role: Contract Designer
Project Type: Marketing Design
Year: 2024
Task & Action
The main challenge was keeping Minoan's visual style consistent as the company scaled up its marketing efforts. Working closely with Minoan's Head of Design, I focused on bringing more structure to their digital channels. I designed and built an array of email templates and social media assets to connect with their growing membership.
To make these emails stand out in busy inboxes, I balanced clean, high-craft static images with interactive motion graphics. On the internal side, I used Figma to develop a shared style guide. This guide outlines font sizes, color systems, and layout spaces, which gives our team a shared blueprint to follow.
Project Results
The new system and graphics successfully gave Minoan a highly polished, unified look across all user touchpoints. By organizing our design components in Figma, we created a faster workflow that helped our distributed marketing team launch new campaigns without any brand confusion.
