Design Lead,
Brand & Communications

Digital flyer for a live webinar titled "On-Trend & In-Demand Rentals," scheduled for Tuesday, August 13 at 1 p.m. EDT, hosted by Wayfair, featuring guest Erin Dalton-Cooney, a professional property management design manager.
A digital flyer for a webinar titled 'Understanding Hidden Helpers,' presented by the Drivers Coalition. Features a 3D circular logo with the text 'Hidden Helpers Webinar.' The date and time of the event are partially visible at the bottom.
A collage of diverse young adults participating in virtual meetings, outdoor activities, and a graduation ceremony, with text emphasizing patriotic themes and community connections.
Booklet with a patriotic theme, featuring a logo with a soldier and a red star, and text about a Greenwitch Gala and Patriot Awards.

Background — Brand Awareness Campaign — Cross Platform Consistency — Brand Development

Aurora Solar Portfolio Presentation

The Hidden Helpers Program, developed by the Elizabeth Dole Foundation, aims to acknowledge the children of wounded veterans who have taken on caregiving roles. The EDF team needed a fresh logo that seamlessly aligned with the Hidden Heroes brand. They asked for the following things:

  • Leverage purple, the recognized color of the military child

  • Explore both co-branding and individual mark

  • Needed to be young looking because it represented kids from ages 5-18

The program launched in the fall of 2021 at the White house and was endorsed by First Lady Jill Biden.

Pink and purple text on a black background that says 'Hidden Helpers'.
A circular graphic with a blue handprint in the center and blue text arched around it reading 'Supporting Our Hidden Helpers' and additional text: 'Eleventh Dole Foundation'.
Logo of the Elizabeth Dole Foundation with a blue circular emblem containing the letter H, and accompanying text reading 'Caring for Our Hidden Heroes'.
Silhouette of three people with text around them that reads 'Supporting Our Hidden Help: Empowering the Dare to Be Different Foundation'.

Campaign Marketing

During the launch, I designed several campaigns to support events, challenges, and foster engagement within the young caregiving community. Having clear guidelines helped creative efficiency. This particular campaign I introduced animations due to the young audience.

A woman with curly hair playing the piano indoors.
Flyer for a story-sharing contest called 'Hidden Helpers' that offers a chance to win a $5,000 education savings bond. The flyer encourages children or young adults aged 1-24 who are military or veteran kids to share their stories through drawing, writing, singing, or painting via a website, with instructions and background information at the bottom.

Minoan is a SaaS start-up serving the hospitality industry - specifically helping vacation rental owners furnish their properties with deep discounts with top well-known brands. I stepped in as additional design support for this rapidly growing company. On a day-to-day basis I will help with email marketing graphics, social media graphics, and creating consistency by helping to establish design systems and standards for their marketing materials.

Smartphone screen displaying an Instagram post about a coffee setup with a quote and a photo of a coffee station with a coffee machine, cup, and jars on a wooden countertop.
A smartphone displaying a social media app with various product images, including fire extinguisher, remote control, sensor, drones, and solar panels.
Social media graphic with a dark teal background, white text, and a beige sofa with three decorative pillows, promoting Labor Day weekend sales with brand partner discounts.
Collection of furniture and home decor items including living room setups, a dining room, bedrooms, and mattresses with promotional offers and sale dates displayed.
A promotional graphic with a dark teal background and white text that reads 'Don't miss out on these Labor Day deals!' There is an orange button below with white text that says 'Log in to shop sales.'

Email Design

Several examples of emails created for their membership—utilizing both motion & static graphics

Interior of a modern kitchen with blue cabinets, a gold chandelier, and a large window with greenery outside. Overlaid text promotes a Black Friday sale in July, with the words 'SAVE' repeated three times in different colors, and includes logos for Minoan and Wayfair Professional.
Advertisement for Wayfair's Black Friday sale in July, offering discounts on Minoan products from July 25-29, with a 10% off additional discount when shopping through Minoan.
A bright, modern office corner featuring a wooden desk with a computer monitor displaying a mountain landscape, a potted plant, and a colorful abstract mural on the wall behind.
A webpage with the text 'Want more recommendations?' and a button labeled 'Login to browse'. Below the button, there is a note about Minoan prices and retail pricing updates.

Fallen Patriots need a brand refresh to a more outdated look. They needed to gain more awareness around the fantastic mission they wanted to serve - which was to provide free college education to the children of fallen patriots. In collaboration with the Fallen Patriots MarComm team, I needed to address the following areas:

  • overall look, style, and feel

  • more timely look to attract scholar applicants

  • huge focus on incorporating the new look into their upcoming gala - one of two they held each year for fundraising

Logo of Fallen Patriots, featuring a soldier silhouette holding a rifle in front of a red star with blue and white accents, and text 'Fallen Patriots College For Their Children'.
A collage of images and text related to American patriotism and heritage, including soldiers saluting with an American flag, various architecture, and design elements with patriotic themes.
A collage of diverse people, patriotic symbols, and images depicting American patriotism with phrases like 'Fallen Patriots,' 'Sets Us Apart,' and 'Future' in bold text.
A collage of various designs, text, and images including children wearing graduation caps, a woman and girl talking, a flag, and graphic design elements in blue, white, and red.

Event Design

While working collaboratively with the key stakeholders and the MarComm team, I created an elevated look to their annual gala. Timeline was unique while creating a 100+ page program, event signage, and promotional graphics.

Logo for the Greenwich Gala 2022, featuring a patriotic patriotic figure with a cane, a star outline, and the text 'Fallen Patriots College for Their Children'.
Open magazine with a page featuring a large portrait of a smiling woman with long brown hair and a necklace, and smaller photos of a man in military uniform and other people, set against a light blue background.
A stack of event flyers for the Greenwich Gala 2022, featuring a logo with a soldier portrait, a star, and details about the event at Riverside Yacht Club in Greenwich, CT.