Design Lead,
Brand & Communications

Background — Brand Awareness Campaign — Cross Platform Consistency — Brand Development

Aurora Solar Portfolio Presentation

The Hidden Helpers Program, developed by the Elizabeth Dole Foundation, aims to acknowledge the children of wounded veterans who have taken on caregiving roles. The EDF team needed a fresh logo that seamlessly aligned with the Hidden Heroes brand. They asked for the following things:

  • Leverage purple, the recognized color of the military child

  • Explore both co-branding and individual mark

  • Needed to be young looking because it represented kids from ages 5-18

The program launched in the fall of 2021 at the White house and was endorsed by First Lady Jill Biden.

Campaign Marketing

During the launch, I designed several campaigns to support events, challenges, and foster engagement within the young caregiving community. Having clear guidelines helped creative efficiency. This particular campaign I introduced animations due to the young audience.

Minoan is a SaaS start-up serving the hospitality industry - specifically helping vacation rental owners furnish their properties with deep discounts with top well-known brands. I stepped in as additional design support for this rapidly growing company. On a day-to-day basis I will help with email marketing graphics, social media graphics, and creating consistency by helping to establish design systems and standards for their marketing materials.

Email Design

Several examples of emails created for their membership—utilizing both motion & static graphics

Fallen Patriots need a brand refresh to a more outdated look. They needed to gain more awareness around the fantastic mission they wanted to serve - which was to provide free college education to the children of fallen patriots. In collaboration with the Fallen Patriots MarComm team, I needed to address the following areas:

  • overall look, style, and feel

  • more timely look to attract scholar applicants

  • huge focus on incorporating the new look into their upcoming gala - one of two they held each year for fundraising

Event Design

While working collaboratively with the key stakeholders and the MarComm team, I created an elevated look to their annual gala. Timeline was unique while creating a 100+ page program, event signage, and promotional graphics.